Social Media and Authors

Toronto Social Media Week concentrates on digital book marketing:

McFadden emphasized how valuable it can be for authors to market their books online during the pre-publication process, using Twitter and Facebook to reach a very specific audience. Instead of reaching readers through traditional book reviews and ads, readers can now find out about the writing process of authors, and in some cases, even their personality. [...]

What about the perils of Twitter? McFadden warned that while authors should feel free to tweet as they please, they must remember there can be consequences – for instance, she advises authors to keep their feelings about a negative review in check, no matter how angry you feel at the time. [...]

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